Trademarking your business name QLD

Should you trademark your business name? It is granted that everyone’s business is unique. Therefore, it is no surprise that everyone wants their business to stand out from its competitors and be identifiable to their perspective audience. Perhaps the best way of achieving this is registering a trademark on a business name or logo, giving … Continue reading Trademarking your business name QLD

What is a Confidentiality Agreement and what is their importance?

A Confidentiality Agreement is also known as a Non-Disclosure Agreement (NDA). It is a legal contract which tries to protect the secrecy of a business’ valuable intellectual property (IP). A Confidentiality Agreement is only enforceable if it is signed by all parties; therefore, it is important that it is signed before either party shares any confidential … Continue reading What is a Confidentiality Agreement and what is their importance?

What are trade secrets? – QLD

Trade secrets are a type of intellectual property (IP). In other words, it can be one of the most critical and valuable assets of an organisation which sets it apart from competitors. For example, consider Colonel Sanders' original recipe for KFC, the top-secret Coca Cola recipe or even the Google search algorithm. These are all the … Continue reading What are trade secrets? – QLD